Greater leadership at the regional, national and sub-national level:Keeping malaria elimination high on the agenda through targeted advocacy and communications to drive sustainable change Drive awareness of challenges and opportunities in the region (high burden) via a steady drumbeat of national and regional media (at times global) communications and digital engagement.  ​Leverage key events and milestones (e.g., APLMA high-level meetings in India and Indonesia, engagement of Heads of State and Government at G20, ASEAN, EAS, the Commonwealth Heads of Government Meeting etc.) for targeted communications activities​.
Ensure our audiences see the value of how sustainable action and investment in malaria is critical to eliminate malaria by 2030.Collaborate with malaria champions and partner organisations (e.g., RBM, SCPC working groups, WHO) to provide malaria the required regional attention around key milestones (e.g., World Malaria Day, WHO World Malaria Report etc) and ensure global media shine the largest possible spotlight on our region. ​APLMA is the only voice focused on bringing attention to the status of malaria in the Asia Pacific.

Based in Singapore, APLMA serves as the region's hub for technical advocacy, health diplomacy, and high-level meetings. This focus keeps the momentum high towards achieving our ambitious goal.

At APLMA, we provide targeted support to individual countries, raising malaria's profile and advocating for policy changes. By marshaling evidence, policy expertise, and advocacy, we work tirelessly to secure the technical and financial resources needed to finally end malaria in the region.